Hyper itself is trying to establish two lines of business.
Curtis says that there could be other ways to obtain capital to speed up this process that is allowed by the unique structure of Hyper like debt or equity financing. The other part of the ‘most’ will, one assumes, go to the individual investors. They’re not quite up to giving specifics about how they’re going to power these media properties initially but the funds management fees as well as most of its profits from carry will go towards cultivating the distro side.
Surrounding those placements will be content that is produced by editorial media arms independent of the fund (though, in the end, funded by the profits of the fund).
Interestingly, unlike many marketing-operations-disguised-as-journalistic-enterprises, Curtis says that they want these to be real, functioning media companies and that startups funded by Hyper will be presented on those sites and platforms in clearly defined sections that make it clear that they are part of the program.Īs an example, the team is careful to state that Product Hunt will remain a ‘neutral platform’ for launching products and that Hyper companies will get clearly marked slots on the site. They’ll be building additional media products as well, especially ones that focus on areas of hyper growth and high interest in order to both generate deal flow and to feature companies in the portfolio. It’s a pretty eclectic group, but if you squint you can see the shape of the ambitions that Hyper has reflected in the parties involved.Ī mix of media, venture and product figures is probably the right way to go if you want to back yourself into a media empire funded by venture capital returns. Over the past few months, Buckley says that Product Hunt has grown headcount by around 50% in part to boost its ability to act as an enhanced distribution channel.Ī short list of some of the people involved as advisors, mentors or investors themselves includes Alexis & Serena Williams, Alfred Lin of Sequoia, Garry Tan of Initialized, Harry Stebbings, Jeffrey Katzenberg, Naval Ravikant, Owen van Natta, Ryan Hoover, Ryan Tedder of OneRepublic and Sriram Krishnan of a16z.
#Product hunt buckley hyper 300k product series
Scaling customer acquisition and fundraising (before the Series A)įounders who go through the program will remain a part of the tight-knit Hyper founder community long past their Series A.First product/company launch and hiring (often at the Seed stage).Initial customer acquisition and validation (often at the pre-Seed stage).Hyper works with early-stage companies at three key junctures in a startup’s journey: Hyper believes that every company (B2B or B2C) needs access to distribution channels to find customers, users, and talented employees to join their teams. I’ll let the Hyper team’s words spell out what they say is its thesis: It’s an established launch pad to an audience of extreme early adopters that can provide a seed of a real user base - Hyper itself is launching via a post on the platform. Product Hunt is one opportunity that he points to as an example.
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